Ogni settimana vi offriremo insights esclusivi in lingua inglese riguardanti il mondo del calcio cinese e le operazioni commerciali portate avanti dai Club europeri nella Terra di Mezzo, analizzando alcune delle principali aree di penetrazione.

La prima uscita “A Brief History of Modern Chinese Football” affronta temi quali:
– The Chinese Football League
– Chinese Fans and the National Team
– The Commercial Exploitation of the League
– The National Team Performances
– The People’s Republic of China and FIFA: Centrality and Influence of a Renewed Power

Basata sulla tesi di Laurea Magistrale del nostro Luca Passarotti, dal titolo “European Football Clubs in the Chinese Matket: Strategies to Exploit the Potential of the Middle Kingdom”. Buona lettura!

DOWNLOAD HERE

1.1+A+Brief+History+of+Modern+Chinese+Football


Every week we will offer exclusives insights in emglish language about the world of chinese football and the commercial operations of european clubs in the chinese market, with the analysis of the different strategies

The first episode “A Brief History of Modern Chinese Football” face the following topics:
– The Chinese Football League
– Chinese Fans and the National Team
– The Commercial Exploitation of the League
– The National Team Performances
– The People’s Republic of China and FIFA: Centrality and Influence of a Renewed Power

Based on the master’s thesis of our fellow Luca Passarotti, entitled “European Football Clubs in the Chinese Matket: Strategies to Exploit the Potential of the Middle Kingdom”. Enjoy the reading!

DOWNLOAD HERE

1.1+A+Brief+History+of+Modern+Chinese+Football

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